Hi Toffee readers! It has been so much fun getting to be this issue's cover girl, and I was so excited when Nancy asked me to share some more goodness for you here on the blog!
After 5+ years of being self-employed, hopping from jewelry maker to design blogger to shop owner and now marketing/PR coach, the one consistent lesson through it all is that success in your business, in so many ways, comes down to one thing: your mindset.
I'm learning more and more that the way we think about ourselves and our business is what can either make us, or break us. We all have the ability to be great successes and truly make living at what we love (I'm proof!) but in order to do so, our mindset has to be in a certain place.
And I think one of the things a lot of us dread the most about running our own creative business, and trying to make a living from what we love to do, is putting ourselves "out there", marketing ourselves and trying to figure out the best ways to get the word out about what we're doing.
So, I made a special little podcast for you sharing a few tips on how to get in the mindset for marketing in order to make it not only easier to tackle, but something you actually want to do. You'll learn 4 subtle shifts you can change in your thinking to start feeling more comfortable and confident about gettin' out there!
It's about 10 minutes long and packed full of info, I hope you'll give it a listen. And let me know which of the four tips do you think could make the most difference for you in how you approach your marketing efforts in the future? Or, you can leave a specific question you have about marketing, doing your own PR, or how to better get the word out about your creative business.
>>>>>>>>> WIN A PITCH KIT!! >>>>>>>>>
I'll be giving away my PITCH KIT to one lucky reader who leaves a comment, which is a handy how-to guide I wrote for how to do your own PR with success and learn how to BE THE GEM in any busy editor's inbox!
You'll learn everything you need to know about pitching, from the practical how-tos, like how to create and build a targeted media list, to mindset and psychological tips like how to get inside an editor's head, so you can start approaching blogs and magazines about your brand with confidence.
Good luck in gettin' out there, I know you can do it! And I'm right here if you need help :)
<3 jena
Thank you for this great podcast! It really spoke to me and I'm now popping over to Missmodish.com for some more great stuff!
Posted by: Mrs L | 02/26/2013 at 10:03 PM
Sounds like a really great kit! And thanks for the podcast!
Fingers crossed to all!
Posted by: Sunny Sajof | 02/27/2013 at 06:47 AM
Very cool idea :) and much need for my jewelry shop
Posted by: Gabbie | 02/27/2013 at 06:48 AM
Great podcast! Pick me!
Posted by: Kat Powers | 02/27/2013 at 07:16 AM
Invaluable tips!
I would love to win a copy of the Miss Modish Pitch Kit.
*crossing fingers and toes*
Posted by: Teresa | 02/27/2013 at 08:00 AM
What a fantastic tool! I would absolutely LOVE to win this and you know it definitely wouldn't go to waste. Keep up the great work Toffee team! x
Posted by: Jessica | 02/27/2013 at 09:04 AM
Oh, I need so much help with my PR, so thank you for the podcast and the chance to win a kit!
Posted by: Deb (Two Cheeky Monkeys) | 02/27/2013 at 11:18 AM
I would love to win a pitch kit! My business is in a transitional period right now and I think it would be really helpful!! Thanks for the opportunity!
Posted by: Ciera | 02/27/2013 at 12:28 PM
Thanks for the chance :) I'd love to hear how you go about marketing a creative business so you don't get lost in the sea of other creative businesses.
Posted by: Amanda | 02/27/2013 at 01:12 PM
Wow, such great info! Need to go spend some time digesting it all and taking action.
Posted by: SewTara | 02/27/2013 at 01:37 PM
I would love to win a kit! Looks like there's some really great information.
Posted by: Sherezada | 02/27/2013 at 04:49 PM
I'm hoping to make my blog more professional this year, this would be a fantastic starting point for me, I'd love to win!
Kitty
xo
Posted by: Kitty | 02/28/2013 at 09:54 AM
I would LOVE LOVE LOVE to win this package!!!! She sounds like a lady who knows her stuff!
Sadie x
Posted by: Sadie | 02/28/2013 at 10:20 AM
Sounds fab! Would love some more tips :)
Posted by: Jacquie | 03/19/2013 at 09:27 PM
The Pitch Kit looks awesome! I would love the chance to win, thank you!!
Posted by: Sharyn | 03/19/2013 at 09:34 PM
i'd love to hear how to make my jewelry business really stand out from the crowd!
Posted by: Polly | 03/19/2013 at 09:36 PM
Fantastic idea! I've just started an online store and I'm at a loss at where to start.... Perfect timing :)
Posted by: Melissa D | 03/19/2013 at 09:59 PM
pick me, pick me, PICK ME
Posted by: karen i | 03/19/2013 at 10:09 PM
I would love to check out this guide. I run 2 stores and sometimes I feel like I have no clue what to do with either one of them. I need some guidance.
Posted by: monique | 03/19/2013 at 10:31 PM
I have just started an online adventure in party-planning and I could use this kind of help as well.
Posted by: Gini | 03/19/2013 at 11:19 PM
Yes, what a wonderful prize! I need help promoting my etsy store--thanks!!
Posted by: Jane Reiter | 03/19/2013 at 11:38 PM
I would LOVE to win the Pitch Kit ! Just listened to your little pitch kit pitch podcast and the contents sound perfect & just what I need.
Posted by: Susan Black | 03/20/2013 at 12:00 AM
Very useful and encouraging! Thank you for the chance to win her pitch kit!
Posted by: Katie | 03/20/2013 at 01:08 AM
thank you for such a cool opportunity!
Posted by: Alicia | 03/20/2013 at 04:15 AM
So inspiring. This is just what I need (1,000 high fives)! Fingers are crossed!
Posted by: Katie | 03/20/2013 at 04:20 AM