Toffee Magazine - Indie Craft + Printables - Blog

Miss Modish Podcast: How to get in the Mindset for Marketing

Hi Toffee readers! It has been so much fun getting to be this issue's cover girl, and I was so excited when Nancy asked me to share some more goodness for you here on the blog!

After 5+ years of being self-employed, hopping from jewelry maker to design blogger to shop owner and now marketing/PR coach, the one consistent lesson through it all is that success in your business, in so many ways, comes down to one thing: your mindset.

I'm learning more and more that the way we think about ourselves and our business is what can either make us, or break us. We all have the ability to be great successes and truly make living at what we love (I'm proof!) but in order to do so, our mindset has to be in a certain place.

And I think one of the things a lot of us dread the most about running our own creative business, and trying to make a living from what we love to do, is putting ourselves "out there", marketing ourselves and trying to figure out the best ways to get the word out about what we're doing.

So, I made a special little podcast for you sharing a few tips on how to get in the mindset for marketing in order to make it not only easier to tackle, but something you actually want to do. You'll learn 4 subtle shifts you can change in your thinking to start feeling more comfortable and confident about gettin' out there!

It's about 10 minutes long and packed full of info, I hope you'll give it a listen. And let me know which of the four tips do you think could make the most difference for you in how you approach your marketing efforts in the future? Or, you can leave a specific question you have about marketing, doing your own PR, or how to better get the word out about your creative business.

>>>>>>>>> WIN A PITCH KIT!! >>>>>>>>>

 
I'll be giving away my PITCH KIT to one lucky reader who leaves a comment, which is a handy how-to guide I wrote for how to do your own PR with success and learn how to BE THE GEM in any busy editor's inbox!

You'll learn everything you need to know about pitching, from the practical how-tos, like how to create and build a targeted media list, to mindset and psychological tips like how to get inside an editor's head, so you can start approaching blogs and magazines about your brand with confidence.

Good luck in gettin' out there, I know you can do it! And I'm right here if you need help :)

<3 jena

Free Printables! Last Minute Valentine's Day Gift Wrap

Looking for some cute last minute gift wrap for your beloved? Here's some cute printable wrapping paper from our Freebies archives, there's four lovey-dovey patterns to choose from, which you can use to wrap gifts, make cards and gift tags, or for scrapbooking and craft. Simply click here to download these love-ly printables. Happy Valentine's Day!

The Next Issue: Be Amongst the Glitter-Arty & save 15%

Inside Toffee: Printable Photo Booth Props

We threw a little Australia Day party last weekend and thought it was the perfect time to explore our back issues for fun printables. I guess you can tell by the photos that we certainly did have a lot of fun with these cute photo booth props from issue three. That's me, your editor at large, in the bottom right corner with the plump peach lips! See more photos from the booth here.

{craft tip} To make your props sturdier, print onto paper first and use adhesive spray to attach them to cardboard first, before cutting out. For extra cute handles, tape your props onto decorative straws like these ones from Sweet Estelle's Baking Supply. You'll find these printables and more inside this issue of toffee magazine or click here to purchase ALL of our back issues for only $9.95.

Happy Valentine's Day! Free Printable Tea Set

What could be better on Valentine's Day than to surprise your beloved with a tea break... Toffee style? So this year, our Valentin'e's Day gift to you, our beloved readers, is this free tea set printable. Simply Click here to download the file, print, cut and paste. You're sure to win hearts with a proposal this sweet!

{craft tip} You'll need a paper cup for this printable, which you can find in most craft stores, but I simply asked nicely at my local coffee shop for an extra cup with my takeaway coffee. You'll find more printables like this inside the latest issue of toffee magazine – click here to take a peek!

Inside Toffee: Printable Popcorn Boxes + Cupcake Toppers

We've been having way too much fun with the latest batch of printables inside toffee magazine, can you tell? It was impossible to resist taking a zillion photos in this cute little 'Popcorn Party' photoshoot today. Especially when the pretty sprinkles on the cupcakes matched the toppers so perfectly. Plus, when I'm on this side of the camera, it is slightly easier to resist eating them all! Hooray! You'll find these cute printables and more inside the latest issue of toffee magazine.

{craft tip} A pair of decorative scissors or pinking shears would have been lovely to use along the top of the popcorn boxes. Also, for a perfect finish, try cutting wedges into the cupcake toppers after you've taped them around the toothpick. Happy crafting!

Toffee Magazine iPhone Cases: Share your vote + WIN!

Hello lovelies! Just popping in with some quick news from the Toffee magazine office! You see, of all the patterns we've designed over the last four issues (that's over 40 different patterns!) we've got a few favourites. Sure, we've been wrapping our birthday presents and covering our school books and whatnot with our famous Toffee Paper Packs, but we couldn't resist trying out some of our favourite patterns on some real 3D products! So, we've whipped up these cute iPhone cases in four exclusive designs. Click here to see them. Plus, if you vote for your favourite design in the comments below and then share this post on any social network, you'll go in the running to WIN the design of your choice! Sweet!

Happy New Year! Free 2013 Desktop Calendars

Just popping by to say hello and a Happy New Year to all our fans! Here at Toffee magazine, we love all our readers and contributors, and we'd like to say thank you for reading, sharing and supporting our little magazine in 2012. As a special gift for the new year, we're giving away these cute 2013 desktop calendars. We made 'em using our latest delicious digital paper pack! Yay! Click here to download the calendars. Happy crafting!

Merry Christmas: Printable Gift Wrap from Toffee Magazine!

Hello lovelies! We had a little fun in the toffee office today wrapping our last minute Christmas gifts. You'll find all of these printable papers, gift tags and more FREE inside the latest issue of toffee magazine! Have you downloaded yours yet? If not, click here to check out our new look store! Enjoy!

Exclusive Toffee Reader Giveaway: Join the Roost Tribe & WIN!

Hello! Bonnie here, from Going Home to Roost, popping by to share this exclusive offer in conjunction with Toffee Magazine. Sign up to the roost tribe before January 1st and and you’ll be entered to win a year’s subscription to BOTH the roost tribe AND toffee magazine for yourself and a friend (yes, we’re giving away TWO free year subscriptions to both!).

what is the roost tribe? in a nutshell, it’s a membership that gives you exclusive access to all things going home to roost! the tribe is a community for hand making, home growing birds of a feather. Each new member will receive a welcome packet jam packed with insider info and tips from e-books detailing everything from how to grow your blog to my very own list of industry resources and supplies. additionally members receive exclusive premium content every single month, delivered right to your inbox. click here to see what’s included, all for only the price of a latte!

about the giveaway: enter to win a year’s subscription to BOTH toffee magazine AND the roost tribe for yourself and a friend!

deadline: giveaway will end December 31st at midnight, eastern standard time. entries will be compiled, drawn from a hat and announced both here and on Going Home to Roost on January 1st.

to enter: Simply join the roost tribe before January 1st right here.

additional ways to enter after you’ve completed the above entry:

>> like both going home to roost and toffee magazine on facebook and leave a comment on this post letting us know you did so.*

>> share on twitter and use handles @gohometoroost and @toffeemag. then come back here and leave another comment letting us know you did so.*

>> share on pinterest and include hashtags #toffeemagazine & #goinghometoroost. come back here and leave another comment with the url of your pin.*

*you may only enter using these additional ways after you’ve entered by joining the roost tribe.

good luck!